2 SISTERS FOOD GROUP APPOINTS SARAH BULL AS MEALS DEVELOPMENT DIRECTOR TO DRIVE INNOVATION AND NPD

In this role, Sarah will lead innovation and New Product Development (NPD) initiatives across the Meals division, strengthening 2SFG’s ability to deliver high-quality, consumer-focused products for its retail partners.

Sarah brings extensive experience in food innovation, quality, and culinary excellence, joining from Bakkavor. She has a proven track record of driving consumer-led growth in categories such as ready meals and chilled foods, working with major UK retailers to bring appealing new products to market.

Sarah Bull, Development Director at 2 Sisters Food Group, commented: “I’m thrilled to have joined 2 Sisters Food Group as Development Director. It’s an exciting time to be in the industry, with so many forward-thinking retailers championing innovation and embracing new ideas that delight consumers. I’m looking forward to collaborating with the talented teams within 2SFG and our retail partners to develop standout products that meet evolving tastes and demands.

“Having started my career with Marks & Spencer and worked closely with businesses that are now central parts of 2 Sisters, it is something of a ‘full-circle’ moment. I am proud to say that we still produce products that trace their origins back to developments I was involved with earlier in my career, like the iconic ‘M&S Cottage Pie meal for one’. It makes this opportunity especially meaningful, and I’m excited to help shape the next generation of products and innovation across the business.”

Ian Fletcher, Managing Director of the 2 Sisters Food Group Meals division, said: “We are delighted to welcome Sarah to 2 Sisters Food Group. Sarah brings a wealth of experience in innovation, product development and customer partnership, having built a strong track record working alongside some of the UK's leading retailers. Her deep understanding of consumer trends, combined with her passion for creating high-quality products, makes her an excellent addition to the business. Sarah’s appointment reflects our continued commitment to investing in talent and capabilities that support long-term growth, product excellence and trusted retail partnerships.”