2 October 2014
2 Sisters owned pizza brand, Goodfella’s Pizza marks its re-launch today with the start of a media campaign - supported by a brand new TV advert.
The TV ad goes live on 2nd October and runs for eight weeks. The campaign will feature the new Goodfella’s Takeaway range and will show how Goodfella’s pizzas can help families come together. The campaign will also run across digital and social channels.
The Takeaway range delivers more generous toppings, a light, soft bread base with a takeaway style crisp bite and melt-in-the-mouth texture. In a first for the category the packaging has also had a major redesign and now features a tear-top opening box, which mimics the takeaway pizza experience.
As with all Goodfella’s Pizzas the range is fast-frozen to lock in the great fresh taste – meaning that pizza-lovers can now get the very best of both worlds: the quality and flavour of a freshly made pizza, in half the time and at a fraction of the cost charged by well-known delivery brands.