12 January 2017
Groups, workplaces and households across the North West are being given the chance to ‘kit up their canteens’ this January, after research* has revealed that just 38 per cent of locals take a regular lunch break.
Around one in five people say they simply don’t have the time to take a lunch break nowadays, with a further five per cent claiming they don’t have anywhere to cook or store their food. Expense, hassle and the opportunity to get more work done were also cited as common reasons for skipping lunch, with men less likely to take their breaks than women.
Involving over 1,000 people from the region, the survey was conducted by Holland’s Pies to explore the lunchtime habits of locals. Having seen the results, the north’s favourite baker has been compelled to launch a new Hunger Buster campaign which will see it provide a ‘kitchen or canteen kit out’ to a worthy cause with the most persuasive appeal.
Comprising of a fridge, a microwave and a year’s supply of Holland’s brand new Micro 2 Go® slices, the unique kit out prize package has been put together to help tackle the rise of lunchtime lows. Organisations and groups wanting to put in their plea, should visit the Holland’s blog (http://www.hollandspies.co.uk/blog/) for full details on how to enter before Thursday 26th January. Judges will be looking for personality, originality and strength of case within the winning entry with the judges’ shortlist being put to the public vote in February this year.
Bill Smith-Coats, sales and marketing director at Holland’s Pies, commented: "We were shocked to see so many people going without their lunch break during the working day, especially for reasons such as time, hassle and a lack of facilities."
"Having just launched our new Micro 2 Go® slices, a hearty snack that can be heated in just 90 seconds and eaten straight from its pack, we know there are some great convenient options for food on the go and we feel very strongly that people should have access to such snacks – even when they’re low on time or budget."
"We’re delighted to be launching our Hunger Busters campaign and we can’t wait to hear from local businesses, student houses, community groups and families across the region that feel they’d benefit from our prize."
*research conducted through Google surveys with 1,005 North West residents